Lucie Malchirand and BMW France, a win win collaboration over the years

Lucie's partnership with BMW France: A winning formula! Elevates brand, engages fans, and attracts sponsors to join the success story.

Lucie is deeply appreciative of the invaluable support from BMW France over the years. Their assistance in tournament preparations, funding travel expenses, and much more has been indispensable. We’re excited to showcase how this partnership has enabled BMW to engage with a fresh audience, and Lucie looks forward to continuing this exciting journey

Photo Shoots

Promotional Videos

over 52K views and counting…

Social Media promotion

Lucie’s social media promotion is a game-changer. With over 5500 followers on Meta, she connects with a new generation of golf enthusiasts, bringing a fresh perspective to the sport through her regular Instagram and Facebook posts.

Pro-Am events

Throughout the year, Lucie actively participates in Pro-Amateur events, creating a unique bridge between the world of professional golf and enthusiastic golf fans. These events not only provide an opportunity for Lucie to showcase her exceptional skills on the course but also serve as a fantastic avenue for engaging with VIP customers and golf enthusiasts. For the brand, it’s a win-win strategy. Pro-Am events enable one-to-one engagement with the audience, offering a more personalized experience and a chance for attendees to connect with both Lucie and the brand on a deeper level. It’s a powerful way for BMW France, a dedicated sponsor, to strengthen its relationship with its existing customers, build brand loyalty, and expand its reach to new audiences in the golfing community. Lucie’s presence at these events not only elevates the brand’s profile but also underscores the shared values of elegance, excellence, and commitment to the sport.

Connect with BMW France…

Lucie is deeply appreciative of the invaluable support from BMW France over the years.

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